The renowned Donington Park circuit required a new focus and targeted investment to maximise its potential as a major international destination for racing, business and investment.
Our brief was to analyse the physical estate and current use. We had to identify a mechanism for securing a successful and sustainable future, creating opportunities for early, complementary uses and business investment.
We created a highly visual strategic masterplan to generate immediate interest and support. A sustainable future for the race circuit was a priority, and one of the significant early successes was securing the new Formula E World Championship Series against fierce competition. This attracted £5.7m construction investment and created over 200 jobs.
The development of the overall masterplan is now progressing to realise the full potential of the estate.
- Our strategic management is ensuring early successes.
- We are creating a sustainable approach to the long-term investment plans.
- We have developed a collaborative, supportive partnership with stakeholders and decision makers.